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Social Media Strategies in Healthy Foods & Beverages

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By: Sean Moloughney

Editor, Nutraceuticals World

Food and beverage marketers know they need to understand social media, but many still have more questions than answers about how best to use this new technology and how to avoid the pitfalls, according to a new report from New Nutrition Business. The report outlines seven practical ways to make social media work for you, based on real life examples; provides practical insights and examples for any company (large or small) wanting to understand and better manage the risks and opportunities that social media and apps offer for marketing better-for-you foods and beverages; and explores the proliferation of apps for shopping, cooking and weight management. The report shows how social media are being used by start-ups and established brands alike. For further information: www.new-nutrition.com

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